The Booked Job Engine
A three-stage customer acquisition system for Orange County home service businesses.
The order matters. Before adding more demand, fix the parts of the customer journey that are wasting the demand you already have.
The three stages
One outcome: more qualified jobs on the calendar.
Convert
Turn more existing demand into appointments.
- Website conversion
- Clear mobile call and booking paths
- Instant lead response
- Missed call recovery
- Lead follow-up
- Unsold estimate follow-up
- Tracking
What we may track
Dominate
Be easier to find and easier to trust.
- Google Business Profile
- Local search
- Service relevance
- Honest review requests
- Review response workflows
- Trust signals
- Useful local content
What we may track
Acquire
Scale high-intent demand after the foundation works.
- Google local pay-per-lead campaigns
- Google Search
- Service-level segmentation
- Job economics
- Negative keywords
- Call tracking
- Cost per booked job
What we may track
Why this order
First fix conversion. If a website, phone process, or follow-up system is losing opportunities, buying more traffic can simply create more opportunities to lose.
Then strengthen visibility. Make it easy for nearby homeowners to find you and trust you.
Then add demand. Scale paid acquisition once the economics make sense and tracking is in place.
A scorecard, once your data exists.
Here is the kind of scorecard the engine can produce. Values appear only after a client's own data is connected.
Website conversion
Pending your data
Response time
Pending your data
Answer rate
Pending your data
Booking rate
Pending your data
Close rate
Pending your data
Average ticket
Pending your data
Lead cost
Pending your data
Cost per booked job
Pending your data
Revenue by source
Pending your data
How an engagement works
- 01
Diagnose
- 02
Prioritize
- 03
Install
- 04
Measure
- 05
Scale