The Home Service Lead Leak Checklist

A lead leak is any point where an interested homeowner drops off before booking. Use this checklist to find yours. Go through it honestly, one section at a time.

Capture

• Call and book actions are obvious on mobile.
• Your form is short and easy to finish.
• Homeowners can request service without calling if they prefer.

Response

• New web leads get a reply quickly, not hours later.
• Missed calls trigger a callback or an automatic text with a booking link.
• Someone owns the response process, so nothing falls through.

Booking

• Your team can schedule the next step during the first conversation.
• You know roughly how many leads turn into booked appointments.

Follow-up

• Leads that do not book right away hear from you more than once.
• Unsold estimates get a real follow-up, not a shrug.

Tracking

• You can tie a lead source to a booked or sold job.
• You review results by channel each month.

Any box you cannot check is a likely leak. Fix the biggest ones first. The free Lost Job Audit turns this checklist into a score so you know where to start.